EXPERIENCE

Created and designed compelling marketing materials, including catalogs, brochures, flyers, and trade show giveaways, ensuring consistent brand identity and high-quality output.

Designed and optimized trade show booth layouts and artwork, contributing to the successful management and execution of trade show events.

Collaborated with the sales team to develop targeted marketing strategies for both partner channels and end users, enhancing product visibility and engagement.

Managed and updated the company website via WordPress, ensuring content accuracy, user engagement, and site optimization.

Crafted and edited compelling copy for the website, press releases, and sales materials, boosting brand messaging and customer outreach.

Developed and executed social media strategies, managing the content calendar and driving engagement across multiple platforms.

Designed and implemented email marketing campaigns, targeting partners and end users, which increased customer retention and brand awareness.

Utilized Adobe Premiere Pro to produce and edit engaging video content, enhancing visual storytelling for marketing initiatives.

Maintained and updated a comprehensive marketing contact database through HubSpot, supporting targeted outreach and lead nurturing efforts.

Created and developed engaging marketing materials, including flyers, brochures, web banners, and slide decks, ensuring alignment with brand messaging and marketing goals.

Spearheaded the launch and management of the company’s first in-house social media strategy, driving increased engagement and brand visibility across platforms.

Managed and optimized digital marketing campaigns using Google Ads, Google Search Console, Google Analytics, and SEO strategies, resulting in improved site traffic, conversions, and overall online performance.

AmaWaterways, Calabasas, CA

Graphic Designer (Contract) February 2019 - March 2020

Graphic Designer February 2017 - January 2019

Strategic Marketing Coordinator March 2015 - February 2017

Marketing Coordinator March 2011 - March 2015

Created and maintained department’s first calendar for print and digital advertising campaigns, averaging 30 deliverables per month and leading to a 100% reduction in missed deadlines

Organized an image library of over 20,000 uncategorized images and narrowed down to a more manageable 2,000 images to be used across print and digital media

Utilized Adobe Creative Suite to develop, produce and update marketing materials such as brochures, direct mail pieces, ads, flyers, product fact sheets, web banners, and more

Experience in HTML, CSS and front-end design, such as creating and deploying email newsletters via Pardot and website maintenance via in-house CMS

D Custom Publishing, Dallas, TX — 2009

Intern, Graphic Design and Layout

Assisted in design and layout for Texas A&M University’s Texas Aggie and Southern Methodist University’s Cox Today

Aided in design and layout of book for donors to the AT&T Performing Arts Center

Davie Brown Entertainment, Los Angeles, CA — 2009

Intern, Film and Television Departments

Created and implemented the first in-office weekly newsletter dedicated to book to film properties

Collaborated with television team on potential brand integration of Amp Energy Drink with television show It’s Always Sunny in Philadelphia

Dallas-Ft. Worth International Airport — 2007

Intern, Public Affairs Department

Wrote and edited press releases to be placed in both local and national media outlets

Facilitated in alerting national and local media of upcoming DFW events

Education

Skills

High proficiency in Adobe Creative Suite including InDesign, Photoshop,  Illustrator and Premiere Pro

Microsoft Office: Word, Excel, PowerPoint

HTML, CSS, WordPress